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Founded in 1980, Nantong Hailin Group Co., Ltd. is a professional manufacturer of knitted underwear with Decision-making, Marketing, R&D and International Trade Department located in Shanghai whiles the Production Center in Nantong.
After reconstructed to private enterprise in 2003, Hailin Group has grown dramatically by its capital operation in these two years. Shanghai Erdos Underwear Co. Ltd. was established with the investment of Hailin Group and Erdos Cashmere Group Co., Ltd at the end of 2003. Jiangsu Sufeng Textile Co., Ltd. was successfully merged in Mar, 2004. Now the group, with 13 member firms, the area of more than 230,000 square meters (among which factories are 56,700 square meters), 2,300 employees, RMB 310 Million Yuan of total assets, and RMB 290 Million Yuan of annual sales volume, has become a large-size modern corporation group.
Hailin Group is dedicated to the R&D, manufacturing and sales of knitted underwear. With broad product series and multiple brands consist of Hailin(Middle), Baixinle(Low), Illustrious(High), Hailin Lu(Kids), our products can fulfill the different needs of target consumers. Hailin Group boasts its wide sale network covering the major cities and provinces in China and has international trade relationship with companies in Europe, U.S.A, Japan, Korea and other countries and regions. Setting up in 2000 with investment of French investors, Nantong Hailin Star & Jade Clothing Co., Ltd sells all the lingerie they manufactured into European market.
Hailin Group has involved the whole manufacturing process of knitted underwear through 20 years¡¯ development. With advanced facilities including 760 imported equipments and a skillful and professional worker team, annual production capacity of the group is growing rapidly. The detailed data is listed as follows: over 5,000 tons of yarn, 1,200 tons of knitted greige, 1,800 tons in dying and finishing fields, 1600 tons/day in effluent treatment, 12,000,000 underwear, 500,000 bras and 500,000 shorts.
Adhere to the strategy of ¡°Quality is everything¡±, Hailin group has adopted the strictest international quality assurance system and gained the qualification certificates of ISO 9001 and 140001. Because of our excellent quality, Haillin has been identified the ¡°Top 10 Knitted Underwear in China¡± by consumers.
Except for the investment in new equipment and technology, Hailin Group also pay attention to nurturing company culture and brands to formulate the intangible assets. The CIS was introduced into whole group while the Apparel Culture Research and Promotion Center in China was founded to promote the new fashion of underwear and upgrade taste of company and products. With huge investment in quality and brand, Hailin has achieved great successes such as ¡°the National Inspection-free Products¡±, ¡°the China Famous Knitted Product¡± and ¡°the Jiangsu Famous Product¡± and ¡°the Jiangsu Famous Brand¡±. We have also prepared for registering the ¡°the China Famous Product ¡°and ¡°the China Famous Brand¡±.
The member firms of Hailing Group has differential positioning as follows: Erdos underwear Co., Ltd.--the No. 1 Brand of underwear in China, Sufeng Textile Co., Ltd.¡ªthe Specialized and Fine Spinning Base in China, Hailin Clothing Co., Ltd.¡ª the Manufacturing Base of Famous Underwear Brands, Hailin Dying and Finishing Co., Ltd.-- Dying and Finishing Base in East China.
Hailin Group has applied complete ERP system to integrate the human resource, information and capital. In the meantime, we attach great importance to outside intelligence by cooperating with many famous universities and consulting agencies such as Nanjing University, Southeast University, Donghua University (formerly China Textile University), Nanjing Art Institute, Nanjing Normal University and other two consulting companies. Lots of professors and consultants have involved in our decision-making, marketing plan and strategy implementation. Meanwhile, the talents attracted by our professional
CEO system contributed a lot to our achievement.
Environment protection and sustainability is another problem that Hailin Group care for. Hailin Group has invested more than RMB 2,000,000 in environment protection equipment dealing with pollution such as dying effluent. The landscape planning amounts to 40% of the area of Hailin factories. Due to our constant efforts, Hailin group gained the certificate of ISO14001 and ¡°the Pioneer of environment protection in Jiangsu¡± in 2002.
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